Apple has confirmed September 9, 2026, as the date for its next major iPhone launch event, where the company is expected to unveil its latest generation of smartphones.
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The event will take place at the Steve Jobs Theater at Apple Park in Cupertino, California, beginning at 10 a.m. Pacific Time. Apple has promoted the event under the theme “Surprise and shine.”
The spotlight is expected to be on the iPhone 18 Pro and iPhone 18 Pro Max, while Apple could also introduce its long-rumoured first foldable iPhone. The company has not confirmed all the products that will be unveiled.
The launch is expected to attract major attention from consumers and the technology industry as Apple looks to strengthen its position in an increasingly competitive smartphone market.
With a new iPhone generation and a potential foldable device on the horizon, Apple’s September event could mark one of the company’s biggest product launches in years.